Monos
Kismet: Featuring Adrien Brody

Monos brought up on to to create the launch of its first aluminum luggage collection, Kismet. Our role was to help define the narrative framework around the product — not to market luggage, but to articulate what travel means to the brand at this stage of its evolution. Working closely with Monos, we developed a story rooted in chance, movement, and intention, using Adrien Brody as a cultural lens rather than a traditional spokesperson. Shot across Morocco, the campaign treated travel as lived experience and positioned the collection within a broader conversation about design, restraint, and personal journey.