Nocta
Cardinal Stock

Doubleday & Cartwright led brand and campaign strategy for Nike’s NOCTA Cardinal Stock. We defined Cardinal Stock as an everyday utility collection aligned with NOCTA’s streetwear legacy. Anchored by Drake’s motto “for us, by us,” we shaped a narrative rooted in community and clarity of purpose, projecting a global vision. Every creative choice from imagery to graphic details tied back to NOCTA’s visual identity system, creating a stripped-down aesthetic that feels authentic and intentional. This strategy set a clear tone – raw, purposeful, confident – guiding all campaign and design decisions.

For Nocta’s London and Marseille drops, D&C executed campaign and lookbook shoots that captured a gritty-yet-global aesthetic. We framed urban London backdrops and sunlit Marseille streets as stages for Cardinal Stock’s utilitarian styles. Our art direction kept styling minimal and functional, spotlighting clean silhouettes and functional details. Through continuous storytelling, the campaign remained always-on, reinforcing Cardinal Stock as an evolving chapter in NOCTA’s broader narrative.