Union LA x Clippers

Services

Project Information

We worked with UNION Los Angeles and the LA Clippers to transform a capsule launch into a runway moment inside the Intuit Dome. The show was conceived as a system, not a presentation—using motion-led storytelling and culture-first direction to embed the collection within a living context of city, sound, and community. Animated backdrops of LA carried the environment while a continuous score by Hit-Boy drove pace and energy forward, collapsing the line between runway and performance. Casting followed the same principle: individuals drawn from the community, not placed into it. The result was a unified expression where product, environment, and audience moved as one.

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Services

Project Information

We worked with UNION Los Angeles and the LA Clippers to transform a capsule launch into a runway moment inside the Intuit Dome. The show was conceived as a system, not a presentation—using motion-led storytelling and culture-first direction to embed the collection within a living context of city, sound, and community. Animated backdrops of LA carried the environment while a continuous score by Hit-Boy drove pace and energy forward, collapsing the line between runway and performance. Casting followed the same principle: individuals drawn from the community, not placed into it. The result was a unified expression where product, environment, and audience moved as one.