Benny The Butcher
Everybody Can't Go

We partnered with Benny the Butcher to lead creative direction across his albums Burden of Proof and Everybody Can’t Go, shaping the visual language, album art, and merchandise for both releases. For Burden of Proof, we built a restrained, confident system — stark portraiture, minimal typography, and controlled color — reflecting themes of validation, credibility, and earned position. The work was intentional and disciplined, allowing the visuals to carry weight without spectacle and giving Benny’s voice space to lead.

With Everybody Can’t Go, we evolved that foundation into a sharper, more declarative identity aligned with the album’s message of exclusivity and forward momentum. We developed a distinct visual system that set the project apart while maintaining continuity across Benny’s broader world, extending the language into apparel and campaign assets. Across both albums, our focus was coherence — ensuring visuals, narrative, and product moved together as a single expression of the artist’s point of view.