Monzo
Burgers

When Monzo Burger set out to launch, they wanted more than another fast-food joint — they wanted to be a cultural node, where food, fashion, and community collide. Inspired by the energy of the 1980s Milanese Paninari youth movement, Monzo’s identity needed to feel stylish and rooted, not gimmicky. D&C stepped in to help define how Monzo moves in both taste and style — translating subcultural references into branding that could live across menu, space, packaging, and social.

We built a visual system grounded in minimalist confidence and vintage attitude: a custom mark, typography, color palette, and brand signals that nod to Milanese swagger without feeling pastiche. The design system is built to flex — from storefront signage to digital posts to packaging — creating coherence through dimmed textures, bold lines, and restrained cues. The result is a brand that feels intentional and urban, not “burgers trying to be a brand,” and that gives Monzo the space to grow in food, style, and community.