Inter Miami CF

Services

Project Information

David Beckham approached Doubleday & Cartwright to create the identity for the first ever MLS club based in Miami. Working closely with Beckham and the ownership group, D&C developed the strategy, naming, crest, typography, color palette, and full visual identity system for Inter Miami CF. Rooted in the energy and mythology of the city, the now iconic heron crest and pink color system helped establish one of the most culturally recognizable brands in modern football, later amplified on the global stage with the arrival of Lionel Messi.

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Services

Project Information

David Beckham approached Doubleday & Cartwright to create the identity for the first ever MLS club based in Miami. Working closely with Beckham and the ownership group, D&C developed the strategy, naming, crest, typography, color palette, and full visual identity system for Inter Miami CF. Rooted in the energy and mythology of the city, the now iconic heron crest and pink color system helped establish one of the most culturally recognizable brands in modern football, later amplified on the global stage with the arrival of Lionel Messi.

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